MySpace this week won a ruling against Samford Wallace and Walter Rines, reinforcing the fact that there’s no love lost between big web sites and spammers. But it’s also a sign of an escalation of the war on spam.
Spammers are finding virgin territory in emerging messaging tools, including SMS and social networks. Ferris Research projects that Americans will receive 1.5 billion unsolicited text messages in 2008, double the number sent in 2006. And Nielsen calls mobile social networking the next big thing, estimating 2.8 million unique mobile MySpace users and 1.8 million mobile Facebook users in December 2007.
According to antispam firm Cloudmark, spammers are already embracing these new technologies: Between 15 percent and 30 percent of friend requests on some of the largest social networks lead to a spammy profile.