Spike TV gets social for the Guys Choice Awards

Spike TV is teaming up with Facebook, Twitter, Instagram, Shazam, Foursquare, Tumblr, Smilebooth, GetGlue and GroupMe for its Guys Choice Awards show. The social media blitz is designed to raise awareness and increase tune-in while also tapping second-screen apps to help drive engagement with viewers.

What iJustine’s New GTTV Gig Means for YouTube

Justine Ezarik is joining the cast of Spike TV’s rebranded Game Trailers TV on Jan. 27, but don’t worry, iJustine fans — the YouTube star will still be keeping up with her independent video work, even while covering tablets and TVs for the show’s fourth season.

E3 Live-Streaming Breaks Records for Viacom, G4

While the physical doors of this month’s Electronic Entertainment Expo were only open to professionals from the video gaming world, E3 video coverage by YouTube, Viacom and G4TV.com successfully brought the biggest announcements and demos to online audiences, with hundreds of thousands of gaming fans tuning in.

Spike Brings UFC Video Archive Online

Spike TV and the Ultimate Fighting Championship (UFC) just launched Ultimatefighter.com, a site that features every single episode of the last 10 seasons of The Ultimate Fighter. It offers fans the option of watching just the fights without any of the trash talking, and each and every fight is annotated, making it possible to skip straight to key moves and moments. The site also features exclusive content not aired on TV, but won’t carry any episodes of upcoming season 11 of The Ultimate Fighter — which is scheduled to start this weekend — until it’s aired in its entirety on Spike TV.

Erik Flannigan, EVP of digital media for MTV Networks (s VIA), which counts Spike among its portfolio of channels, told me today during a phone conversation that this release window is part of Spike’s strategy to treat The Ultimate Fighter as an outcome-based reality show that is enjoyed best on TV. Flannigan also said that the window helps to bridge the off-season gap, but added that Spike could possibly add live streams of UFC fights to Ultimatefighter.com in the future.

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Vid-Biz: CBS, Vuguru, MGM HD

CBS Interactive Dumps Ad Networks; CBS will soon begin selling all inventory for CBS.com, Gamespot, TV.com and CNET on its own, rather than use third-party ad networks. (AdAge)

Eisner’s Vuguru Hires Agility Studios’ Tanz As President; before running Agility, Tanz was president and CEO of LivePlanet, which he started with Matt Damon and Ben Affleck. (paidContent)

MGM and BSkyB in Launch HD Movie Channel; MGM HD is a 50-50 joint venture between the movie studio and the broadcaster, and is the first branded channel for the studio in the UK (Broadband TV News)

Prices of Flat-Panel TVs Continue to Fall; the average price of a 32-inch LCD is $600, about half of what it was in 2006. (NY Times)

How Spike TV Is Driving Digital Revenue From the Video Game Awards; last year, 10 million people watched the awards, 2.3 million of them males 18-34. (paidContent)

Sonic Solutions Partners With verve-media for Interactive Video Commerce; will integrate the interactive commerce capabilities into its Roxio CinemaNow video service. (InteractiveTV Today)

TV Still Has a Hold on Teenagers; European teenagers spend an average of 10.3 hours a week watching television, compared with 9.1 hours on personal — rather than work- or school-related — use of the Internet. (NY Times)

Vid-Biz: Brightcove, Spike TV, Distribution

Brightcove Launches New Version of Its Video Platform; Brightcove 3 features new workflow, player framework, media APIs and delivery functionality. (Brightcove)
Worldwide Biggies Shorts Going to Spike TV; comedic web series MoCap, LLC will get six episodes on the cable network starting in January.
New Content Distribution Partnerships; Hulu to feature Sesame Street clips (Hulu Blog); Dailymotion partners with Howcast (release); Wizzard to distribute WatchMojo content (release); Strike TV signs distribution deals with YouTube and Joost. (emailed release)

New Law Consolidates Federal Copyright Enforcement; the Prioritizing Resources and Organization for Intellectual Property Act establishes a cabinet post appointed by the president. (CNET)
Warner Bros. Content Coming to DivX; studio enters into agreement that allows Warner titles to be sold in the format. (release)
Universal Music Group to Create Its Own Video Site; rather than posting to YouTube, record label will build its own. (CNET)
Ad Agencies Plan to Increase Viral Video Spending; new survey from viral seeding firm Feed Company says 70 percent of ad agencies and media buyers will boost budgets for the marketing tactic. (release)
Andrew Baron Pleads With Pharma Company CEO; Rocketboom founder takes to the web in an attempt to get access to an experimental treatment that could save his father’s life, also enlists the help of Lance Armstrong and Bill Clinton. (Dembot)