A Network Provider’s IP Transformation Opens the Door for New Revenue

Network carriers are at an inflection point, and they all know it. Even though the cost per megabyte for storage and delivery is decreasing, skyrocketing bandwidth demands are increasing the carrier’s overall costs, causing the “only from connectivity” revenue model to simply no longer be sustainable.

How Can You Cost-Efficiently Manage Video While Improving QoS?

The quality of an online video has three points where it can succeed or suffer: production, distribution, and reception. But carriers know that the blame for poor video often falls on their shoulders, at distribution. What are the issues, and the solutions for cost-efficiently managing video while improving Quality of Service?

Issues:

Got overloaded pipes? – Most common issue is capacity. Video and the never ending stream of real-time media can cause content to queue up and buffer.

Digital Rights Management a bottleneck? – Middleware updates and DRM processing can convert prime video to subpar video.

Retransmission clogging up channels? – Retransmission of bad packets can overload your system and affects the overall delivery of video content.

If your video good enough? – Using both subjective and objective measurements, determine the threshold quality level your audience expects and what you can deliver.

Solutions:

High Leverage Network – Dynamically allocate bandwidth depending on the service (voice, video, or data) when and where it’s needed.

Alcatel-Lucent Video Operations Center (VOC) – Rules-based video monitoring service instantly detects and identifies failures across any video TV technology.

Assured and Optimized IP Video Delivery – Handles retransmission of lost packets and fast channel change.

Success in video requires carriers to clearly identify issues and proactively attack solutions in real time. When you solve video problems intelligently you reach more subscribers (increase revenues) without having to send out more technicians (lower operational costs).

For more about managing video quality cost efficiently, read “Keeping quality in view: The Alcatel-Lucent Video Operations Center.”

 

Free Report: Real-Time Search and Discovery of the Social Web (20 page PDF)

 

If Carriers Want to Maximize ROI, They Can’t Just Keep Throwing Money at Problems

Long gone are the days when carriers could call the shots on pricing and services. Today, telecom networks face competition from anyone that carries bits. As demands for bandwidth and quality of service increase, carriers must deliver new services to retain customers.

Having dealt with this carrier issue before, Alcatel-Lucent has developed the Cost Transformation program to help providers avoid the looming cost sink hole of trying to meet demand by increasing capacity. Carrier must attack problems and opportunities intelligently.

First step is to reduce network and operational cost drivers through business modeling and network testing. Feed those savings into growth opportunities for new and highly demanded customer services. Manage new services through a strategic go-to-market network launch.

The most popular way for carriers to reduce and manage costs is through Alcatel Lucent’s High Leverage Network (see “Wake Up, Service Providers – You Can Make Money Selling More Than Just the Pipe” and “Best Practices and Keeping Costs Under Control for Next-gen IP Network Transformation”) which allows a provider to dynamically allocate bandwidth depending on the service (voice, video, or data) when and where it’s needed.

To increase revenue opportunities, Alcatel-Lucent recommends focusing on application enablement, which requires carriers to provide easy access to network services for developers and content providers so that they can make applications your customers want to use and pay for.

For more, read our previous posts on application enablement.