Networking: How to Work a Twitter Party

Networking has always been a high art in business. Just ask Susan Roane, my mentor and author of the seminal tome, “How to Work a Room.” (I know a handful of VCs and startup kings on Sand Hill Road who have her book tucked into a drawer.) I’ve been showcasing Roane’s lessons for founders in my Found|READ series, “What They Don’t Teach You At Stanford Business School.”

By now it’s time to address the latest, and arguably the most powerful, networking tool in any founders’ arsenal: Twitter. It’s simple. If you’re not “tweeting,” you’re missing half the conversation. Just ask Sarah Lacy. (How different Lacy’s now-infamous SXSW interview of Facebook’s Mark Zuckerberg might have been had she been plugged into the tweets flying around the conference room floor!) Don’t know how to use Twitter? No sweat. Here are my 8 Tips for How to Work a Twitter Party.
(Photo credit: SXSW Tweeters celebrating before the ill-fated Zuckerberg interview.) Read More about Networking: How to Work a Twitter Party

How to Build Good Credit for Your Business

Today we offer the latest edition in Larry Chiang’s long-running series on “Things They Don’t Teach You At Stanford Business School,” which he is turning into a book. (A list of Larry’s earlier posts is below.) This month’s installment is about how to build good credit for your business in a recession.

April is financial literacy month and it’s meant for kids — but we entrepreneurs can learn something too. Surprise! None of these tips are taught in business school. Credit isn’t a class taught inside such Ivory Towers. (I think maybe because we’re supposed to be too good to worry about our FICO scores?) But then, again, credit rules are archaic, so its understandable that Stanford GSB doesn’t school its kin in such minutiae. But I plan to, because especially right now — as we teeter into a recession — a lot of founders are going to learn just how powerful good credit can be.

My 9 Tips for How to Build Credit for Your Business…

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Found|LINKS Mar 22 – Mar 29

Here’s this week’s list of stories we may have missed, but which you shouldn’t.

1) Why we make misjudgments:
On Tues. Mar 25, our friends at VentureHacks did a better job than I did of editing-down Marc Andreessen’s latest opus on cognitive bias, which is based on investor-lawyer Charlie Munger’s theories of “25 key forms of human behavior that lead to misjudgment and error, derived from Mr. Munger’s 60 years of business experience.” Mr. Munger is the longtime investing partner of Warren Buffett. Marc’s essay, The Psychology of Entrepreneurial Misjudgment, part 1: Biases 1-6., is worth reading, but try the VentureHacks version first. You might also want to check out Mr. Munger’s book: Poor Charlie’s Almanack.

2) Ideas/Business Models:
OK, it’s becoming a Twitter world. Could it be that now, instead of a Facebook app, you’ll need to write a Twitter app? Do your employees use Twitter? And ask yourself: does your company or business have a Twitter-play? With the access to consumers Twitter offers, it won’t take long for this platform will be monetized, big time. You need to be ready to take advantage. To wit: from blogger-founder Loic le Mur we get this list of 58 Twitter apps. Check it out.

3) Founder profile:
And speaking of Twitter, for a glimpse inside a the mind of another role model, read 10 Questions for Ev Williams, from Inc. magazine’s March issue. See also Max Chafkin’s profile of Ev, Anything Could Happen. Or if you’re pressed for time, our crib sheet of it, published Mar. 26: Do as Ev Says, and as Ev Does.

4) And related: reread Ev Williams’ magnum opus, dating from 2005!: Ten Rules for Web Startups .

5) How to be sticky: “If you want to succeed, you need people to remember and act on your ideas. For instance, if you are a leader, you want people to catch your vision.” F|R wrote on this very topic in November, but this week Life Optimizer published a great summary of Stanford Professor Chip Heath’s book: Made to Stick: why some ideas survive and others die. It’s written with his brother Dan. Read this post, and you don’t have to buy the book!