paidContent turns 10: A brief history of digital media

Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002.

Android users: Buy that Starbucks with PayPal or in the U.K., Canada

Starbucks continues to show how a brick-and-mortar retailer can offer the convenience of mobile payments. With its updated Android app, the company adds PayPal support and a widget for card balance information and store locations. The app is now supported in the U.K. and Canada.

Facebook: See? We told you social advertising works

A comScore study of consumer behavior following exposure to marketing messages on Facebook shows that both fans and friends of fans are more likely to buy things after they see such messages, data that Facebook badly needs to prove the value of its social platform.

Apple adds free book of the week to Starbucks giveaways

Apple loves giving Starbucks customers free stuff. This week it introduced an ebook Pick of the Week to go along with the free song and app of the week programs it already has in place. Book codes from Starbucks can be redeemed through Apple iBookstore.