Here is a new mission from Starbucks: how to make energy-efficient coffee. The retailer plans to launch tomorrow a competition that will pit 10 of its stores against one another to see who can cut electricity use the most in 30 days.
Remember when Friendster was the hot social network, publishers doubted that ebooks would ever sell, and Netflix (s NFLX) thought DVDs in red envelopes was the future? We do — that was that state of digital media when paidContent launched in 2002.
Starbucks continues to show how a brick-and-mortar retailer can offer the convenience of mobile payments. With its updated Android app, the company adds PayPal support and a widget for card balance information and store locations. The app is now supported in the U.K. and Canada.
Starbucks CEO Howard Schultz likes his coffee black and his politics nonpartisan. Last year, in a move to break gridlock in Washington, he launched a campaign urging CEOs to boycott political donations. Now he’s leading “Indivisible,” an initiative focused on job creation.
A comScore study of consumer behavior following exposure to marketing messages on Facebook shows that both fans and friends of fans are more likely to buy things after they see such messages, data that Facebook badly needs to prove the value of its social platform.
Buzz Bissinger should have been excited when Starbucks selected his Byliner e-single, “After Friday Night Lights,” as its free “pick of the week.” But then Amazon responded. Turns out being a Starbucks Pick of the Week is a mixed blessing for authors and publishers.
In a possible sign of trouble for the booming mobile payment industry, a semiconductor firm filed patent lawsuits against Starbucks (NSDQ: S…
Starbucks’ first e-book choice for its expanded pick-of-the-week program is The Night Circus by Erin Morganstern. Starbucks (NSDQ: SBUX) vis…
Apple loves giving Starbucks customers free stuff. This week it introduced an ebook Pick of the Week to go along with the free song and app of the week programs it already has in place. Book codes from Starbucks can be redeemed through Apple iBookstore.
Do mobile operators have what it takes to be a killer force in the mobile advertising industry? Telefonica’s UK mobile operator O2 has recen…