Your next TV set may show you advertising spots you actually like

Media data specialist Gracenote wants to show you ads that matter to what you watch and who you are. To do so, the company is looking to embed video recognition and ad swapping technology right into the TV set. First trials are set to start 2013.

Gracenote buys Bulldog to take on video recognition

Gracenote has acquired video content recognition specialist Bulldog United to add its technology to its own content recognition platform. The combination of audio and video content recognition should help to tell apps on your iPad or smart phone exactly what’s happening on your TV.