Mobile shopping follows the yellow brick-and-mortar road

Online retailers are deploying mobile marketing campaigns in an effort to get consumers to buy on their phones rather than in stores. But there are several ways traditional retailers can embrace mobile to draw foot traffic and increase customer stickiness.

Psst, Twitter: Your Stickiness Problem Is Showing

Twitter’s decision to send users more email notifications could be a red flag that Twitter is trying to remedy a major stickiness problem, potentially reflecting a major concession for the company: People aren’t engaging with Twitter in the way the founders initially hoped.