Advertising analytics platform Metamarkets raises another $15M

Metamarkets, a San Francisco startup providing streaming analytics to advertisers, has raised a $15 million round of venture capital. Data Collective led the round, which also included John Battelle and City National Bank and existing investors Khosla Ventures, IA Ventures, True Ventures and Village Ventures. Metamarkets (see disclosure) has now raised more than $43 million since launching in 2010.

While the company’s product, like most software as a service, is tied to a rather specific use case, its technology is not. To many engineers working on big data systems, Metamarkets is also known as the creator of Druid, an open source data store the company created in order to handle the speed and scale its analytics platform requires. Last week, Metamarkets announced that Druid is now available under the permissive Apache 2 open source license.

Metamarkets CEO Mike Driscoll has a clear view of where the software world is headed, and he thinks his company is one of many helping take it there. Essentially, it’s a world where applications are delivered as cloud services, and infrastructure technologies become commodities, often created and then open sourced by the companies building those applications.

If you look at the technology landscape today, it’s hard to argue with that premise. Large companies such as Google, Facebook and Yahoo have created a large number of today’s popular data analysis, data storage, programming and other technologies, and now Metamarkets, Airbnb, Twitter and others are getting in on the act. It’s not wholly inconceivable that future developers, even at the enterprise level will be able to find anything they need as open source, meaning money only has to change hands for services, support and, of course, applications.

Disclosure: Metamarkets is a portfolio company of True Ventures, which is also an investor in Gigaom.

Gnip adds search API to its Twitter data service

Gnip, one of a handful of companies with direct access to the Twitter firehose, is now letting its customers query 30 days worth of tweets via a new search API. CEO Chris Moody describes it as fast delivery on small data.

Guavus raises $30M to help telcos do big data at network speed

Streaming-data specialist Guavus has raised $30 million to help its business of helping telcos make more sense of their streams of network data. By analyzing that data on the fly, they can see in real time who how their networks are being used, and by whom.

How to handle a firehose: An interview with DataSift’s CTO

DataSift raised another $15 million in venture capital, bringing its total investment to nearly $30 million. In this video from Structure: Europe, DataSift Founder and CTO Nick Halstead describes how the company handles the firehose of social media data it receives.