StudiVZ’s answer to Facebook? Change names, go niche

The company behind German Facebook clone StudiVZ has changed its name to Poolworks and decided to focus on its social network for school-age kids, IDPool. It seems there’s simply no point competing with Mark Zuckerberg’s juggernaut any more.

Crushed by Facebook, StudiVZ teeters on the brink

Four years ago German Facebook clone StudiVZ rejected a buyout offer from Mark Zuckerberg. Now the evidence is mounting to suggest that the company — founded by notorious copycats the Samwer brothers — could face its critical moment.

Now Samwer Bros clone Fab and target European rollout

The team behind design sales site Fab.com was outraged to discover a U.K.-based rival that seems to mimic not only their business but also their look. But outrage may not be enough to stop Germany’s Samwer brothers from going big with their latest clone.