The New York Times is offering two new subscription packages, one a stripped-down version that comes as an app and the other a “premier” offering. But it is still missing the one thing it needs most — namely, a personal relationship with readers.
The New York Times has signed up over 300,000 people to its digital subscription plan, but that doesn’t even come close to making up for continued declines in ad revenue. A new CEO is going to have to think creatively about where the paper goes now.
Hulu made $420 million in 2011, and is expected to pay $500 million to rights holders this year alone. The service now has 1.5 million paying subscribers, and Hulu CEO Jason Kilar projects that Plus will account for more than half of Hulu’s revenue this year.
Some newspaper websites made a little ground with their paywall strategies over the past year. But the media industry should be very careful about over-interpreting the successes of a handful over the struggles of the multitude.