At Mobile World Congress Facebook’s Mark Zuckerberg argued that carriers need to start subsidizing baseline mobile data services in the developing world to encourage people to use the internet.
Aquto’s use of AT&T’s controversial new subsidized internet program is definitely benign: it’s compensating mobile users for data consumed while viewing ads. But is its use case typical or the exception?
AT&T is officially putting its idea of a subsidized internet to the test. A new program allows internet companies to exempt their content from data plans. Instead the content providers would foot the bill.
AT&T is seeking a guinea pig to test out its idea for a subsidized mobile internet, and Hulu fits the bill perfectly. If Hulu foots the bill for its own data traffic, consumers could stream video to their hearts’ content.