Frickin’ laser beams will power Sungevity’s new instant quote service.
Will solar ever be as easy as buying a TV? Well, no. But it can get a whole lot easier.
A direct marketing company majority-owned by Guthy-Renker — the Proactiv infomercial folks — is being acquired by solar panel installer SolarCity. It’s time for solar panels to enter the modern marketing age.
Down the road, the utility sector could be totally fracked (power joke) if they don’t embrace and enable new cleaner, distributed, and digitally-managed technologies for the grid.
SolarCity is one of the leaders when it comes to installing solar panels on home owner’s rooftops. But the company’s $31 million loss, in its latest quarter, shows the growing pains for the retail solar players.
Solar financier Clean Power Finance has raised a large round of $37 million from Valley investors Kleiner Perkins, Google Ventures and Claremont Creek. Solar financing and installations are one of the bright spots in the solar sector.
If NRG Energy starts offering solar leasing options to home owners and small businesses, it would represent the mainstreaming of solar roofs and also likely disrupt the current sector filled with a variety of smaller players.
Solar-as-a-service is dominating the market for home solar panel systems and the companies that pioneered these financing models are now seeing the pay back for those early moves.
Financing the emerging boom of solar rooftops is an area where startups increasingly are doing well. OneRoof Energy, a startup launched just in 2011, has raised another round of equity from Korean giant Hanwha to grow its solar panel financing and sales business.
Following the IPO of solar installer SolarCity last month, Sungevity announced that it’s raised $125 million in a combo of equity and project financing. The company does sales, marketing, system design, and financing for home solar panel systems, which saw a boom year in 2012.