SolarCity to spend $120M on direct marketing company

A direct marketing company majority-owned by Guthy-Renker — the Proactiv infomercial folks — is being acquired by solar panel installer SolarCity. It’s time for solar panels to enter the modern marketing age.

OneRoof Energy raises $30M from Korea’s Hanwha for solar financing

Financing the emerging boom of solar rooftops is an area where startups increasingly are doing well. OneRoof Energy, a startup launched just in 2011, has raised another round of equity from Korean giant Hanwha to grow its solar panel financing and sales business.

Solar panel rooftop startup Sungevity raises a whopping $125 million

Following the IPO of solar installer SolarCity last month, Sungevity announced that it’s raised $125 million in a combo of equity and project financing. The company does sales, marketing, system design, and financing for home solar panel systems, which saw a boom year in 2012.