A new site that aims to make solar shopping ultra simple

Buying solar electric equipment takes a lot of time, and good information can be hard to come by. A startup in Massachusetts plan to launch a solar shopping portal that it hopes will make solar shopping far less painful.

Solar panel rooftop startup Sungevity raises a whopping $125 million

Following the IPO of solar installer SolarCity last month, Sungevity announced that it’s raised $125 million in a combo of equity and project financing. The company does sales, marketing, system design, and financing for home solar panel systems, which saw a boom year in 2012.

Sunrun raises $60M for residential solar service

Investors may not be so keen to put money into solar manufacturing these days, but they are pumping quite a bit of money into the solar retail sector. Sunrun is benefitting from this investor sentiment and announced Wednesday that it’s raised a $60 million in equity.

Why consumers shouldn’t worry about the new solar tariffs

The federal government’s decision yesterday to slap fairly hefty tariffs on Chinese solar panels has prompted worries about a big rise in costs for consumers to go solar. But the impact will not likely be as significant for two reasons.

Kleiner Perkins backs solar sales & marketing startup

Gen110 started out as a solar sales and marketing company in 2009, and now it plans to add other residential energy services and has lined up Kleiner Perkins Caufield & Byers as an investor to help its expansion, Gen110 said Thursday.