With the rise of user-generated content, brands have faced challenges. People are talking about brands on social media sites in ways that brand managers can’t control and often can’t even detect. With 50 million reviews and counting, TripAdvisor is shaking the travel industry to its core.
In the increasingly crowded mobile-app space, promotional apps are easily ignored: apps you might download and forget about a few days later, remembering them only to delete them later on. QMx Interactive would like to change all of that with a new sci-fi tie-in.
The upcoming Paramount flick Super 8 is meant to be an homage to Steven Spielberg’s early films, but it may be contributing to the rise of another kind of nostalgia: the old Super 8 film format, which is finding new fans in the digital era.