Silicon Valley has its fair share of convoluted romantic interludes, as you might expect in any industry filled with young, rich and ambitious people. But this one, involving several high-profile Googlers, is remarkable.
Google’s Susan Wojcicki says the viral success of a Pepsi prank video shows how online ad viewing is becoming a voluntary experience where marketers strive to produce content viewers want to watch.
Last night at a Google Women Techmakers talk I expected more talk about big problems bringing women into tech. What I got were complaints about the lack of female-sized T-shirts and the sense that the female speakers were treated well by their male colleagues.
Google’s (s goog) Susan Wojcicki defended the search giant Thursday against the newest claims from the content industry that it has amassed a fortune partly on the back of pirated content, made the previous night by “superagent” Ari Emanuel at the D: All Things Digital conference.
“I think he was misinformed, very misinformed,” Wojcicki said, regarding comments made by Emanuel that since Google was capable of filtering child pornography out of YouTube, it could do the same for pirated content if it really wanted to. “We do not want to be building a business based on piracy.”
Child pornography is something that is easy to filter from a technical standpoint: you know it when you see it, Wojcicki said. Content, on the other hand, is more complicated because there can be multiple rights holders to a piece of content.
Google lets rights holders identify their content by submitting a copy through YouTube’s Content ID system, which scans YouTube for matches for that copy and lets rights holders decide if they want to run ads against that content or just remove it. It’s not clear whether Emanuel’s rant concerned YouTube or Google’s search results, but Google has tried a few things with search results in an attempt to balance between the concerns of copyright owners and its desire to index as much information as possible.
Image credit Asa Mathat | All Things Digital
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