Tapjoy does the math, moves from bare metal to OpenStack cloud
Mobile apps marketing company Tapjoy opted for an OpenStack private cloud managed by Metacloud for the bulk of its work going forward.
Tapjoy replaces CEO with former Disney executive Steve Wadsworth
Tapjoy has replaced its CEO Mihir Shah with Disney digital veteran Steve Wadsworth. The company helps developers monetize their apps through ads and offers and it also launched its own consumer portal for people to find and download apps.
Apple Promises A Crack Down On Those Who Manipulate App Store Rankings
It took one allegation of download bots on a message board, very little in the way of actual confessions, and a whole lot of murmurs, but Ap…
Tapjoy prepares to go direct to mobile users with offer portal
Tapjoy, which ran afoul of Apple’s ban on incentivized install campaigns, is getting back into the business of helping drive downloads of iOS apps with a new web app called Tapjoy Games that allows it reach out directly to consumers.
Tapjoy, Still Shunned By Apple On PPI Ads, Launches New Video Format
What do you do when one of your most popular formats for in-app advertising gets the cold shoulder from Apple? (NSDQ: AAPL) Launch something…
Tapjoy hires former Sony Playstation exec as mobile gaming explodes
Flush with $30 million in new funding, mobile advertising and monetization company Tapjoy is on an executive hiring spree and the latest addition is Peter Dille, the former senior vice president of Sony Computer Entertainment America who helped launch the PlayStation 3 and PlayStation Network.
Tapjoy helps 10,000 apps go freemium
The money in mobile apps is increasingly tilting toward freemium apps and that is helping companies like Tapjoy, which said it now has 10,000 apps that are using its monetization and distribution platform. The company is also delivering more than 1 million ad completions every day.
Mobile app distribution evolves in the wake of Apple’s incentivized install ban
W3i has come up with a new alternative app discovery product that it hopes will aid game developers to push downloads. It shows how app marketing is getting more creative to meet the growing demand of developers looking to get their apps noticed and downloaded.
We Got Game: Nielsen Figures Show Games Are The Most Popular Mobile Content
If the rankings you see of most popular apps — and the IPO filing from mobile and social gaming giant Zynga and Tapjoy’s recent $30 million…
New $30 Million Funding Round For Tapjoy’s Mobile Marketing Biz
Tapjoy will soon have additional funding with which to recruit more non-iOS developers. It has received another $30 million, according to re…