Network TV’s house of cards

Apart from the loss of viewers, traditional TV networks are also losing their monopoly on A-list creative talent. On Thursday, Amazon formally announced it was beginning production on the first six pilot episodes for a series of web-based sitcoms it plans to launch on Amazon Prime Video. The fledgling shows boast writing talent from The Daily Show, The Onion and The Big Bang, as well as Doonesbury creator Gary Trudeau.

Apple’s Santa Siri ad: The most effective ad of the holiday season

Apple’s Siri ad featuring the jolly old elf was 2011’s most effective holiday advertisement according to viewer reaction as measured by Ace Metrix, a TV ad analysis firm. The Apple spot featuring Santa Claus using Siri also exemplified a trend this year: specifically, “Santa sells.”