Teradata is trying to steal some thunder in the in-memory analytics space with a new technology called Intelligent Memory that places hot data in RAM while dispersing the rest across solid-state drives and disk.
Power grid operators and utilities are increasingly turning to big data analytics and tools. This week European power giant E.ON said it plans to work with Ericsson for a smart meter data project in Sweden.
Utilities are increasingly embracing the tools needed to manage big data, and on Monday data warehouse software firm Teradata said it’s teamed up with power grid giant Siemens for a better way to manage the massive data flowing off the smart grid.
Teradata introduces a new high-speed data-warehouse appliance and announces the ability to use insights from Hadoop as part of analysis in a data-warehouse appliance.
Teradata has been around forever, and its customer base full of huge companies suggests it will probably for a while to come. Here’s how some of its customers use the company’s analytics software.
Amazon’s Data Pipeline, which promises easy, automated consolidation of data from many sources, is now available — or at least you can sign up for it. Amazon also unveiled a new instance type for data-intensive applications.
Coopetition lives on as Amazon Web Services partners build atop Amazon infrastructure but then watch as Amazon brings out rival products. It’s the cost of doing business, they say.
Oracle, IBM, Teradata take note: Amazon has you in its crosshairs with new Redshift data warehousing services that are in preview now and slated to be broadly available next year.
Hadoop is getting closer to business intelligence thanks to a slew of new products ranging from a SQL database built atop Hadoop to an appliance packaging the two alongside a full complement of servers. On Wednesday, Birst, Teradata and Splice Machine got into the act.
Data warehouse veteran Teradata (s tdc) announced on Wednesday it is buying German software company eCircle in an attempt to gain a stronger presence in fast-growing world of marketing data. The terms of the deal weren’t disclosed, but this is the second marketing-specific acquisition Teradata has made in the last 17 months, having purchased Aprimo for $525 million in December 2010. The goal is to own a piece of customers’ marketing efforts from the direct mailing all the way to big data analytics.
For those who haven’t been paying attention, companies promising to help businesses better manage and analyze their marketing data have been doing very well lately. At least one investor has called it the next big-money sector in technology. This is because it’s getting so much more difficult to target users effectively, thanks to the myriad ways they interact with media both online and offline. Anything that helps better target customers and optimize budget dollars will attract some users.
Cloud-based startup Marketo, for example, recently raised $50 million for its service that manages revenue from sales leads through marketing effort. Companies applying big data techniques to marketing data are also very much in vogue, often employing predictive analytics to huge amounts of data to help businesses determine how and where to spend their marketing money.
Once the eCircle deal closes, likely within the next couple months, Teradata will have a little bit of everything in the marketing department. Aprimo is a platform for integrating marketing data and helping target the right customers with the right offers, while eCircle sells products and services for carrying out email- and social-media-based marketing efforts. Teradata’s flagship software, along with its Aster Data lineup, can provide big-data-type analytics from across any of a company’s data sources, structured or unstructured.
For Teradata, though, picking up eCircle might be as much defensive as it is about capitalizing on a hot market. IBM (s ibm), which Teradata competes with in the general analytics space, has been investing heavily in marketing analytics over the past couple years, including with its acquisitions of Unica and Coremetrics.
Feature image courtesy of Shutterstock user susumis.