The New York Times has disavowed the current trend towards “native advertising” but a report suggests it is close to embracing it.
The Atlantic is launching an ebooks division that will publish e-singles and curated collections of content from the magazine’s archives. The first e-single is only available through Amazon’s Kindle Singles store for now, though it will soon be available at other retailers.
The Atlantic and long-form journalism site Longreads are teaming up in a partnership that will feature Longreads content across The Atlantic’s digital properties. Longreads remains an independent site, and founder Mark Armstrong will retain full control over editorial content.
The venerable Atlantic is being made the poster child for what happens when native advertising goes wrong. An ad industry event in New York raised the question of whether the Atlantic deserves this blame when many other sites engage in similar practices.
In its 17 years, Slate has distinguished itself as a publishing innovator and a home for well-written news and ideas. But, until recently, it has been hampered by a lack of technology and a business model. Is that about to change?
The Atlantic caused a furore this week with a piece of sponsored content about the Church of Scientology, which raised a host of questions about the risks of “native advertising” — which many see as the future of online media.
Time to find a new name for all those folks on Twitter. “Twitterverse” joined “whatever” and “just sayin” on a list of terms that people find most annoying in conversation.
While it has gotten attention recently for the launch of its new online business offering, Atlantic Media has been making a lot of innovative and interesting moves in transforming its business from print to digital — moves that other media companies would do well to emulate.
The Atlantic launched Quartz today, one of a growing number of digital publications targeted at elite business readers. The new publication is available for free — a move that could disrupt the handful of business publications that have succeeded with high price digital subscriptions.
The Atlantic magazine took a radical approach to surviving in the web era: It set out to deliberately disrupt its own business, rather than letting someone else do it. Traffic has climbed, revenues have almost doubled and it is profitable for the first time in years.