Five reasons why media companies should pay attention to The Atlantic

While it has gotten attention recently for the launch of its new online business offering, Atlantic Media has been making a lot of innovative and interesting moves in transforming its business from print to digital — moves that other media companies would do well to emulate.

The Atlantic’s Quartz is here at last but will it pay?

The Atlantic launched Quartz today, one of a growing number of digital publications targeted at elite business readers. The new publication is available for free — a move that could disrupt the handful of business publications that have succeeded with high price digital subscriptions.

Lessons From The Atlantic: Cannibalize Yourself First

The Atlantic magazine took a radical approach to surviving in the web era: It set out to deliberately disrupt its own business, rather than letting someone else do it. Traffic has climbed, revenues have almost doubled and it is profitable for the first time in years.