The Collective, home of the YouTube hit series Video Game High School, has a new co-owner: German media giant ProSiebenSat.1 has acquired 20 percent of the company.
Thanks to a successful Indiegogo campaign, Hannah Hart of My Drunk Kitchen will be touring around the nation — while also trying to redefine her brand beyond “the girl who drinks and cooks.”
Popular YouTube series like Fred and The Annoying Orange have been limited to being watched through web browsers. Thanks to Flingo, series managed by Collective Digital Studios will soon find their way onto viewers’ connected TV sets, with their own branded line of TV apps.
There is a subtle genius to the latest iteration of Lucas Cruikshank’s popular (in some circles) manic online personality. While FRED evolves as a cross-platform property, the new series Figgle Chat, directed by Bobby Miller, gives his haters someone to cheer for.
As YouTube’s self-made stars have grown in popularity, a number of companies have been founded to maximize their online influence across multiple platforms. Here’s an overview of those working behind-the-scenes on big deals for Ryan Higa, Annoying Orange, ShayCarl and Mystery Guitar Man.
Blip.tv struck a strategic partnership with The Collective to provide a mix of technology and ad sales for the management firm’s web clients. It’s a big win for Blip.tv, which will now take over distribution and monetization for some of the most popular producers on YouTube.