The Fancy plans to add same-day delivery on items shipped to customers in New York City, as a way to differentiate the design-oriented e-commerce company, and to get customers to take the plunge and make a purchase.
We’ve seen a rise of e-commerce companies recently that have tackled the dual problems of discovery and boredom: They’ve made shopping a fun, emotional experience. But can they translate that to sales?
Every entrepreneur wants to create the next Twitter, and persuade consumers to create entirely new habits online. But here’s why they should focus on making it easier for them to stick to their current habits.
The New York startup scene keeps booming and the latest boost is coming from social commerce company, The Fancy, that is said to have raised $53 million in new funds and is valued at a whopping $600 million.
Fancy, a self-expression social site, is launching a new demand-driven commerce model today that will let vendors and retailers sign up to be a seller on any item fancied on the site. They will be able to conduct the transaction right on Fancy.