Sugar Inc’s female content empire: example or outlier?

Websites for women are a paradox in the media industry. Despite being among the most successful properties on the Web, they are rarely mentioned in the never-ending discussions about how to make money from online content.
Sugar Inc. is a case in point.

What the death of Cyber Monday says about our broadband habits

The effort to figure out the biggest online shopping day of the year is still in flux, with Thanksgiving so far seeing the peak traffic, according to Akamai. Will this year be the one where turkey day beats out Cyber Monday? Stay tuned.

Can Social, Mobile Save the Gap & Make it Cool Again?

More than almost any other national brand, the Gap has been on the cutting edge with its marketing trials, working with Facebook, Groupon, Foursquare, Visa, JiWire and others to figure out how to craft its image and message for a much more social and mobile audience.

How to Avoid the Curse of Vision Overload

My Chicago-based startup, The Point, helps people start campaigns for collective actions of all kinds, from organizing a poker game to boycotting a multinational corporation. We’ve been fortunate so far, enjoying steady growth, happy users, and money in the bank. (In February, we raised a $4.8 million round of venture funding from New Enterprise Associates). But hindsight is 20/20 and any entrepreneur, given the chance, would do some things differently.

In our case, we spent nine months developing extra features to accommodate our grand vision instead of focusing on what our users would really need. This cost us precious time, delaying our launch, originally planned for June 2007, to November of that year. Even after launch, the costs lingered — maintaining the extraneous features was a time-consuming distraction from improving the parts of The Point that people were actually using.

Thankfully, we caught on to what I call the curse of “vision overload” — when you put your vision ahead of your users — and quickly reversed course.

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