OTT going live

At the National Association of Broadcasters convention in Las Vegas this week video streaming service providers were clearly preparing for a major expansion in the breadth and volume of content broadcast over-the-top.

Facebook chases Twitter with new embed option

To spread more of its content across the web — and challenge Twitter’s growing stature in breaking news — Facebook plans to announce a new program that lets publishers embed Facebook posts on their sites.

Can LTE-broadcast dam the mobile video deluge?

By multicasting popular content over cellular networks, carriers figure they can conserve valuable 4G capacity. But as consumers use their smartphones and tablets to personalize their multimedia consumption, the ship may have already sailed on multicast’s potential.

Today in Social

Remember when dotcom Super Bowl ads heralded The End? Not to be a doomsayer or anything, but social commerce startups are in the game, or nearby. AllThingsD wonders if Groupon’s spot – added at the last minute when somebody backed out, likely for $3 million – will flop or pay off. Groupon’s using edgy agency CP+B for its creative, and the Super Bowl should be about branding rather than making a big, server-crashing offer. But we’ll see. Groupon was already in the pregame show, where it will be joined by number two daily deal site LivingSocial. LivingSocial seems to have done well by a massive offer that may or may not have been funded by Amazon, that’s got a big stake in the company. It says 40% of the 1.2 million takers came from viral passalong, but does that mean they were new customers?

Today in Social

It’s Super Bowl week, so marketers are promoting their social-media enhanced TV ads in droves. Possibly half the ads will be social this year. Many of the stories point out that digital media can extend the life of these $3 million spots, and engage via smartphone. Some of the pundits quoted focus too much on youth audiences. Twitter isn’t mainstream – hashtags, Audi? really? – but Facebook is. At least Visa’s Twitter campaign is deeply integrated. Pepsi skipped the Super Bowl a year ago, in order to focus on truly “social” social marketing: cause-related contests. It turns out Pepsi got too many professionals competing, so has adjusted its campaign. And it’s back on the Big Game this year.