Content and commerce: is Etsy an outlier?

Retailers are trying to use blogs and other content to drive sales. Meanwhile, publishers are hoping their stories can lead to commerce opportunities. Handcraft site Etsy appears to have figured out both sides of the equation.

MongoDB or MySQL? Why not both?

NoSQL databases like MongoDB, Cassandra or CouchDB are a key foundation for web startups. But those companies might be better served using an old-fashioned relational database when it comes to their bread-and-butter transactions, according to Thrillist CTO Mark O’Neill.

Thrillist Moves Beyond Email to Video

Mega email mailing list Thrillist began the first steps towards moving into the online video world today, soft-launching a series of short videos that will eventually document local venues in all 15 Thrillist markets. Los Angeles and Chicago are the first Thrillist cities to get video content, which was created to accompany daily Thrillist emails about cool bars, clubs and restaurants to check out locally. Video for all markets will roll out over the next four weeks, with the goal of creating a new video for each city every week.

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The footage for each short video, ranging from 30-45 seconds each, is shot by Thrillist editors and then uploaded to the New York office, where a dedicated full-time editor works with the senior editorial team to craft the voice of the content. So far, each video consists of silent footage overlaid with fast music and somewhat snarky title cards — according to Thrillist founder Ben Lerer, with whom we spoke via phone, the plan is to “give a visual representation of what we just wrote about.” Read More about Thrillist Moves Beyond Email to Video