Video Ad Firm TidalTV Raises Another $30 Million

Video ad optimization firm TidalTV just raised a big new round of financing. The $30 million round, led by New Enterprise Associates, will be used to expand internationally and also expand its targeting ad technology across new platforms like mobile and connected TV.

Study: For Ads, Length Matters Less Than Relevance

Ad platform TidalTV has released a study comparing click-through and video completion rates on both 15-second and 30-second ads on streaming video. In terms of click-throughs, the results find that targeted ads perform better than untargeted ads — even when they’re longer.

Vid-Biz: NBA, Univision, TiVo

Advertisers Who Cross Platforms Count For Bulk Of NBA Ad Revenue; Bryan Perez, GM of NBA Digital, says 28 percent of the NBA’s advertisers run ads across all three platforms, and account for 73 percent of its ad revenue. (paidContent)

Univision Readies Telenovela Web Site; U.S. Spanish-language broadcaster is creating a video web site for the popular telenovela soap-opera genre, dubbed “Novela y Series,” that is slated to start in the spring. (Wall Street Journal)

TiVo: Cable Is Strangling Our Business with SDV; TiVo filed a statement with the FCC this week, saying that its business is at risk of being shut down due to the cable industry’s adoption of switched digital video. (Ars Technica)

TidalTV Targets Ads for Set-Tops, TV Everywhere; the video ad firm is looking to position itself as a key player enabling everything from targeting ads to individual set-tops to improving advertising yields for TV Everywhere products. (Light Reading)

CBS Research Chief Defends TV Ad Spending; David Poltrack, the broadcaster’s Chief Research Officer, says that since 2006, TV ad spend has gone up as a percentage of the total budget. (Broadcasting & Cable)

Quincy Smith: Multiple Commercials Are Cool and Micropayment Could be Big; consumers of online video are not adverse to multiple in-stream commercials — and many will embrace a form of micropayments, according to Quincy Smith, former CEO of CBS Interactive. (Beet.TV)

TweeVo: Tweet Your TiVo Recordings; TweeVo periodically polls your TiVo’s Now Playing list to determine and then broadcast new recordings on Twitter. (Zatz Not Funny!)

Netflix Does Dash; Netflix’s Watch Instantly streaming service will be available on Sony’s dash personal media viewer. (NY Times)

TidalTV Adds Comcast Cash

TidalTV has completed a $16 million financing round, wrapping up funding that was first made public through an SEC filing back in October. The funding was led by Comcast (s cmcsa) Interactive Capital, the cable company’s investment arm, and includes existing investors New Enterprise Associates (NEA) and Valhalla Partners. Along with the financing, the online video ad firm will add Comcast Interactive’s David Horowitz to its board.

TidalTV, which was founded by alum Scott Ferber, originally set out to create a Hulu-like video destination site, but has since decided to focus on its targeted ad technology for advertisers. The company works with more than 75 brands, and has relationships with agencies like WPP’s GroupM. TidalTV provides the video ad optimization and yield management technology for GroupM’s advanced television initiative.

TidalTV says it will use the funds to advance its targeted ad technology. The company previously raised $15 million from NEA and Valhalla in early 2008, bringing total financing to more than $31 million. The company has about 40 employees currently, but it plans to expand in all areas of its business, including sales, publishing services, technology and new media initiatives.

Related GigaOM Pro Content (subscription required): Why 2010 Still Won’t Be the Year of Mobile Advertising

Vid-Biz: NBC Olympics, 3-D Movies, Livestation

NBC Is Losing Money on the Olympics Because It Paid Too Much for Them; GE predicts NBCU will generate $250 million less in advertising revenue than it cost to license and produce the games. (TV by the Numbers)

Hollywood Rushes Out 3-D Movies In Wake of Avatar; more than 20 3-D releases are scheduled already for 2010, and additional titles are expected to be announced. (Wall Street Journal)

Livestation Finally Hits iPhone With Live TV Streams; 20 months after previewing an in-development app that would bring its live TV news service to iPhones, Livestation is finally taking its streaming offering mobile. (paidContent:UK)

Epix Shows Mobile Hand; the joint venture of Viacom, MGM and Lionsgate has provided a look at the mobile version of its premium, on-demand movie service that will deliver hundreds of movies to subscribers’ mobile devices. (Multichannel News)

Cablevision Skates Out Interactive TV Mosaic for Olympics; the MSO’s “Olympic Showcase” mosaic presents six video tiles on the screen, five of which show live looks at NBC, MSNBC, CNBC, USA Network and Universal HD, with the sixth highlighting an Olympics video-on-demand section. (Multichannel News)

Poland’s Largest Online Portal Selects ExtendMedia for On-demand Video Service;’s OnetVOD has ad-supported and pay-to-view movies, TV series and programs, including more than 2,100 titles available at launch. (press release)

Bell Connects Remote PVR in Time for Vancouver Olympics; Bell has rolled out a national service driven by technology from Sling Media that enables subscribers to schedule their TV recordings from Bell Mobility smartphones or any Internet connection. (Multichannel News)

TidalTV Raises $8.9M; Hammer’s DanceJam To Be Acquired

There are a few blips of financial activity in the online video world on this slow news Friday.

First up, video ad network TidalTV raised $8.9 million of a $16 million round, according to an SEC filing. This brings the total amount of money the company has raised to $23.9 million. Though TidalTV has always had an advertising bent (its founder and CEO, Scott Ferber, was also co-founder and CEO of, when we first covered the company, it also had aspirations to be the next Hulu, offering long-form premium content online. TidalTV’s vice president of marketing, Mark McKee sent us the following statement via email:

At this time we cannot comment on any financing questions.

As far as TidalTV’s business model, our 1st Party site was developed to gain value insight into the online video space (including audience, content, advertising and technology) and aid us in the build-out of our 3rd Party Online Video Advertising Monetization Platform. Our network business is now fully deployed and we are gaining great traction with both publishers and advertisers. As a result, we have decided to focus our company’s resources on continued development and evolution of the network model.

Now stop! Hammertime.

Also out today is word that MC Hammer’s UGC dance site, DanceJam, will be acquired by Purevideo Networks. TechCrunch broke the news, but didn’t provide any details like purchase price. DanceJam’s co-founder Geoffrey Arone provided confirmation of the deal in the story’s commments, and said that his company had 18 months worth of cash in the bank.

Vid-Biz: Roku, Microsoft, Grab Networks

Did Roku Raise ‘Boku’ Bucks? Maker of the Netflix Player receives an undisclosed amount of Series C funding from Menlo Ventures. (peHUB)
Microsoft Turns to UGC Ads; new “I’m a PC” commercial features actual users from around the globe who uploaded video. (Ad Age)
Anystream and Voxant Re-Brand; recently merged companies will now be known as GrabNetworks. (Grab Networks)
Free Trial of NHL GameCenter Live; hockey fans can tune in online and watch games for free tomorrow, Oct. 30. (emailed release)
Dish Offers Multiple Viewpoints (Literally) for Election; satellite company’s mosaic interface will show six simultaneous news feeds on one screen through Nov. 7. (Broadcasting & Cable)
TidalTV Signs CNBC Content; online network to carry updates from the biz channel programming like The Hunt for Black Gold, and Saving General Motors. (TVWeek)
Study: MySpace Top Place for Moviegoers; Nielsen NRG says the social network is the top place 15 – 24 year olds look for information about new film releases. (Variety)

Vid-Biz: MobiTV, TubeMogul, SAG

MobiTV Raises $5 Million More; money on top of the $125 million the white-label streaming service already raised. (VentureBeat)

TubeMogul Adds Howcast; creators can now get analytics for their work on the instructional video site. (release)

SAG and Studios Extend Talks; move helps alleviate fears of a strike, both sides sticking with media blackout during negotiations. (Variety)

TidalTV Nabs NBC News, TV Guide Content; site will get Nightly News with Brian Williams, Meet the Press and Dateline NBC. (BizJournals)

Videophlow Lets Groups Watch Video; service lets people watch video at the same time from their own locations, make comments and even throw tomatoes. (TechCrunch)

Jaman Signs Morgan Spurlock Films; movie download service to get Super Size Me, along with the “Morgan Spurlock Presents…” films. (The Hollywood Reporter)

Should I Tase or Should I Bro Now? Former Clash member Mick Jones to turn the Internet meme “Don’t tase me, bro!” into a song. (Reuters)