Internet Retailer gets a little more detail on the forthcoming Facebook Deals service that is scheduled to launch in a few weeks in five cities. A user’s interest in deals, as well as purchases, will show up in the feed. Facebook thinks it can deliver loyalty – in contrast to the deals from Groupon or LivingSocial that are more attuned to customer acquisition. We’ll see. Facebook will work directly with merchants, but also source deals from nine other sites including Gilt Groupe’s Gilt City, OpenTable, Tippr and Reach Local. It will use Facebook Credits, but also enable other unspecified payments systems. Check-in deals are a whole other service.
After being rebuffed by Groupon, Google is reportedly looking at acquiring another player in the group-buying space — and there are good reasons why it should do so. A marriage of local advertising and social shopping could fill a big hole in the web giant’s portfolio.
How do you compete with an 800-pound gorilla like Groupon? If you’re Tippr, you don’t. Instead, you arm websites with the weapons to do that themselves. The Seattle-based startup today launched a white-label platform that gives companies the tools to run their own group-buying campaigns.
Could a broad set of patents around collective buying be the ammo Tippr needs to chase Groupon? That’s what CEO Martin Tobias is betting, having bought up the intellectual property generated by bubble-era Mercata from its investor Paul Allen.