Based on the early numbers we’re seeing, the Olympics are poised to put an exclamation point on an already strong year for sports video online. So how exactly have the strides, swings and slam-dunks performed in 2008? We’ve pulled together data from some of the biggest sporting events of the year to get a better picture.
March Madness: 4.8 million unique visitors throughout the two-week tournament (CBS would not provide the number of streams).
Major League Baseball: 1 to 1.5 million people tune in to watch a live game each day.
NBA Western Conference Finals: 3 million live streams were served by TNT.
Pocono 500: 712,000 streams were watched at NASCAR.com.
U.S. Open Finals: 5.2 million streams were served by NBC and the USGA, with 4 million streams testing the limits of the respective sites for Tiger Woods’ down-to-the-wire playoff victory.
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