Car 2.0: Virgin’s Taxi2 Puts Travel Data to Work for Cab Sharing
Taxi2, a new cab-sharing service unveiled today by Virgin Atlantic, represents a new spin on an old idea for the age of Car 2.0, in which vehicles, communication networks and information technology increasingly intersect. The free, web-based service, just launched in beta testing for Virgin’s New York and London routes, matches passengers based on their flight info and destinations.
Founded by Ed Maklouf, who also created a text messaging startup called Siine, Taxi2 is partnering with Virgin as part of the airline’s UK government-backed VJAM program. It’s not a total solution, but Taxi2 could provide a piece of the puzzle for reducing emissions from transportation by offering an alternative to airport shuttles, personal vehicles and solo cab rides for travelers.
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