Do you tweet about TV shows? Then you’re part of Twitter’s plans to become a global social TV advertising powerhouse.
Word of mouth has always been a huge factor for new TV shows, and these days, everyone is looking to Twitter and Facebook to gauge interest in TV show premieres. So how did the pilots of this fall TV season fare online? Check out this infographic.
This year’s fall TV season is going to bring us a whole lot of hash tags. Trendrr’s new enterprise measurement tools can help TV executives understand whether initiatives like these are actually working, and who their top influencers tweeting about their show are.
With temperatures reaching record highs, so do the number of heat-related tweets: Twitter sees up to two million weather tweets each day. The Weather Channel will now feature some of those tweets on air and on its website, thanks to an ambitious Twitter integration plan.
Conan O’Brien may not have the best ratings on late night television, but his followers are tweeting and updating their Facebook statuses more than the audience of any other late night talker. Team CoCo even has four times as much online engagement as Jay Leno.
Did AMC’s The Killing make a killing on social networks in its first night? Can any TV program compete with Fox’s Glee for social media interaction week-to-week? Now you can find out by checking out Trendrr.tv, which highlights TV show mentions on various social networks.
Analytics service Trendrr today launched a new version of its social-media dashboard that incorporates location along with the usual Twitter tracking. The service pulls in data from Foursquare and Gowalla, as well as aggregating “like” activity via Facebook’s open-graph protocol and reputation scores via Klout.
The season finale of Lost yesterday was seen by 13.5 million viewers in the U.S., plus millions more around the globe through an unprecedented simulcast aimed at preventing P2P piracy. Pundits may think that’s weak, since earlier episodes of had up to 20 million people viewers, but one thing hasn’t changed: Lost gets people talking.
Lost fans sent out a total of 437,613 tweets during the series finale, according to new data from Trendrr. Just as a quick frame of reference: Twitter darling Glee got less than 20,000 tweets when its most recent episode aired last week.
Of course, “lost” isn’t exactly the easiest term to track. People lose their keys, get lost on the way to a restaurant, and so on. In fact, there were a total of 643,000 tweets mentioning the word yesterday (note to networks: if you want to utilize social media, learn from Glee and don’t use generic show names). Trendrr excluded all mentions of the word itself except for the time the finale aired, which means that countless “can’t wait 4 Lost finale 2night” tweets didn’t even make it into these stats.
Also noteworthy: The tweets include some early morning participation from Europe, as the UK’s Sky1 aired final episode simultaneously with the U.S. West Coast. Brits got to see the finale today at 5 a.m. local time, according to a report from the Guardian. There were also simulcasts in Italy, Spain, Portugal, Israel, Turkey and Canada. From the Guardian story:
“The unprecedented scheduling move aims to prevent illegal Internet downloads of the finale – and save UK fans of the show from having to spend five days dodging web spoilers.”
I know exactly what they’re talking about. I didn’t catch the finale yesterday, and I’ve been on a Twitter diet all day…
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Television ratings may be down across the board, but it’s been a good year for awards shows so far. First, the Grammys broadcast reached 23 million viewers in February, and then last night the 82nd annual Academy Awards had its best viewership in five years, with 41.3 million views.
While we’re still waiting to hear from ABC.com (s DIS) about how its video coverage performed, Livestream.com’s hosting of the AP’s red carpet concluded with George Clooney saying farewell to over 100,000 viewers. Read More about Oscars Online: Twitter Traffic, Livestreaming Help Power Hollywood’s Big Night
The first online audience numbers for the 2010 Winter Olympics are coming in, and NBC (s GE) is ready to celebrate: The network served 45 million video streams from the games, according to data it obtained from Omniture, and NBCOlympics.com doubled its page views compared to the 2006 Winter Olympics.
However, not everyone is ready to go join NBC’s victory party. The network restricted access to its online live coverage to paying cable, satellite or IPTV customers this time around, and these restrictions may have seriously hampered its ability to leverage its exclusive rights for the games online. Not only did other sites get a bigger audience, but a number of indicators seem to suggest that NBC’s audience by and large wasn’t too happy about the restrictions either.
Read More about NBC Celebrates Olympics Results, Others Beg to Differ