4 startups that are taking the web from geek to chic

It’s been a long time coming, but the worlds of fashion and technology have finally begun to combine in a serious way. A new crop of companies is using the web to make the process more data-driven and social than ever before.

The new new commerce

The new breed of e-commerce sites offers consumers ways to socialize and be entertained. But as Rags Gupta of Brightcove points out, these new new commerce sites are taking advantage of old principles. Their innovation comes from introducing them online.