The Streamy Awards are returning for a third round sometime in 2012, thanks to a partnership with Dick Clark Productions, which wants to build the show into a franchise honoring web content. But after the failure of the 2010 awards, will the Streamys be welcomed back?
What happens in Vegas… may lead to new alliances between web series producers and CE makers: The IAWTV will be hosting its first awards show for web content makers conjunction with the 2012 Consumer Electronics show. It’s also the first post-Streamys awards show for IAWTV.
The IAWTV announced on Tuesday that they would not be continuing to partner with the Streamy Awards, a for-profit annual event owned by the principals of Tubefilter. Here, Tubefilter co-founder Drew Baldwin answered questions about the decision and where the Streamys are heading next.
Tubefilter CEO Brady Brim-Deforest is exiting the company for a new opportunity in the digital entertainment space, leaving Marc Hustvedt, Drew Baldwin and Joshua Cohen as the company’s remaining officers while they prepares to launch a new product for the web series world.
Three weeks following the 2010 Streamy Awards, the show’s producers presented a new plan for how the International Academy of Web Television should be restructured, in order to maintain control over the award show’s future.
Tubefilter is also giving its crew grown-up titles: co-founder Brady Brim-DeForest is now CEO, co-founder Drew Baldwin is senior vice president, product, and co-founder Marc Hustvedt is senior vice president and editor-in-chief. Tilzy.tv co-founders Jamison Tilsner and Joshua Cohen will work out of Tubefilter’s New York office and become Tubefilter’s COO and CIO, respectively.
The coupling of these two sites isn’t too surprising. Tubefilter and Tilzy worked together to create the International Academy of Web Television and put on the first annual Streamy Awards this year. Plus, with both covering basically the same beat, it makes sense to consolidate instead of fighting over the same audience.
Now they can just fight with us.
We kid! We kid!
We’ve worked a bunch with both teams and they’re all great guys. Congrats!
eGuiders is a recently launched site that provides editorial recommendations for what it considers to be the best video on the web. It likens itself to a TV Guide for the Internet, and if your only source of information were USA Today, you’d think eGuiders was the first one to think of this, shall we call it, newteevee guide.
But alas, eGuiders is not the first, second or even third player in the web video recommendation space. Other sites such as Tubefilter, Tilzy and even our own NewTeeVee Station (disclosure, all three of us are working together to produce the Streamy Awards) all aim to cut through the clutter of web video to point out what’s worth watching online.
So what makes eGuiders different? For one, none of these existing sites have traditional media heavyweights like Damon Lindelof (Lost), Shawn Ryan (The Shield) or John Landis (Animal House) contributing recommendations.