Mobile Location Is Charting a Quick Path to Growth

[qi:gigaom_icon_geolocation] Location is a core element in mobile applications and smartphones. We take our mobile devices with us everywhere we go. Their location, and the context in which we use them, changes constantly. In the next two years, location will become central to user experience and performance on hundreds of millions of handsets and applications.
We most commonly think of location within traditional mobile applications. Navigation apps were the first to use it. Local search results and social-networking apps are more relevant when mapped to a person’s current location. But location can do more than simply drive people to places where they can shop, eat or meet friends. Soon, all mobile applications will need to be tied to location if they want to stay relevant. Read More about Mobile Location Is Charting a Quick Path to Growth

Mobilize LaunchPad Contestants Announced

With less than three weeks to go, we are busy trying to finalize panels and speakers for our Mobilize conference, scheduled to be held on Sept. 18 in San Francisco at the Mission Bay Conference Center. (We have super-saver tickets on sale but not for long.) One of the highlights of the event is Mobilize LaunchPad.

When we asked for submissions, we were simply deluged by the number of entrants, many of them tiny and pre-launch. The sheer number of applicants shows the robustness of the mobile application market. If you give innovation a chance to thrive on mobile, entrepreneurs will think of many different ways to leverage the mobile platform.

Much as we would like to showcase all of them, we can’t. Our network editors, conference advisers and mobile experts sifted through the companies and voted for the ones they liked most. Here is a short list of the (baker’s) dozen of companies that will be making presentations on stage: Read More about Mobilize LaunchPad Contestants Announced