The networks generally insist that marketers are simply being cautious and that ad spending will ultimately pick up, but investors and analysts are clearly growing skeptical.
With 2GB of RAM and a dedicated GPU watching Amazon’s FireTV will be much more like watching traditional linear TV, with little latency between remote control inputs and response, and relative ease in switching between “channels.”
Even under C7, the networks would still be selling ads as if scripted, scheduled TV shows were still essentially one-time, live events where the program itself serves as a proxy for a particular audience.
While CBS was winning its fights over distribution fees with Time Warner Cable it’s looking increasingly vulnerable in what used to be considered the core piece of its business: prime time programming.
Twitter is now a two-way street for NBC: a platform for syndicating content, and a platform for driving eyeballs back to the network.
The existing TV ecosystem rests on two revenue pillars: advertising and distribution (i.e. carriage and retransmission) fees. Cracking the incumbents hold on the system will requiring disrupting or undermining one or both of those revenue streams.
Twitter is working on a redesigned iOS experience that will put a much bigger focus on media consumption, according to a report filed by AllThingsD’s Mike Isaac. The new app will come with a dedicated column for photos shared through the service, and possibly also do the same for TV-related tweets and videos. This makes a lot of sense for the company: Twitter has been working a lot behind the scenes to integrate with TV, and TV ad dollars will play a big role in Twitter’s upcoming IP.
Do you tweet about TV shows? Then you’re part of Twitter’s plans to become a global social TV advertising powerhouse.
Lots of TV viewers skip ads now; all that’s needed is a DVR. So it’s hard to see why that capability would be considered a “premium” feature.
According to a new analysis out this morning from London-based ZenithOptimedia broadcaster networks are likely to see a 2 percent dip in ad revenue this year.