buys online programming guide has bought in a deal that’s been described as an acqui-hire. The team will join to strengthen its mobile strategy. One of the first tasks for the new hires: Make’s personalized Watchlist recommendations a centerpiece of its mobile apps.

Does online buzz equal real-world ratings? It’s complicated

Most word of mouth still occurs in face-to-face situations, but social media has emerged as a powerful tool for getting the word out about shows. Even so, until now there’s been some debate about how effective social media actually is in creating a ratings lift.

Vid-Biz: ScanScout, Satellite, Scarlet

ScanScout Hooks Up with ClearSpring; in-video ad company partnering with widget maker for broad social platform distribution. (MediaPost)

Economic Slump Hurting Cable, Not Satellite; perception of satellite’s HD programming as superior helping growth. (Reuters)

New TV Series Scarlet a Marketing Hoax; elaborate ad campaign promotes LG’s new TV sets. (The Wall Street Journal)

Can DVD Sales Rebound? DVD sales held steady last quarter at $3.5 billion, but high gas prices are putting the squeeze on the shiny discs and could impact Blu-Ray adoption. (Variety)

National Geographic Channel Changes Up; site now allows video previews of upcoming episodes and makes 800 videos available. (MediaWeek)

Sling Media Updates Mobile Player; new versions add support for more handsets, improve streaming quality and add support for more set-top boxes. (TV Squad) Sees Traffic Growth; site says it is getting 12 million unique visitors a month, up 40 percent over 2007. (TVWeek)