Twitter (S TWTR) has acquired San Francisco-based video sharing startup SnappyTV, both companies announced Thursday without spilling any beans about the financials of the deal. You may have never heard of SnappyTV, but chances are, you’ve seen some of its work on Twitter before: SnappyTV has helped Turner to share March Madness clips in near-realtime, and also powered the video cards of numerous other TV networks. With the acquisition, Twitter obviously wants to bolster its own media chops, but the company promised Thursday that SnappyTV customers will continue to be able to share media on Facebook (S FB) and elsewhere as well.
Twitter wants to go public and in order to do so, it needs to grow really fast – both in terms of revenues and users. And in order to do so, it needs to cut ties with the past and look at the normals.
A tweet from Twitter CEO Dick Costolo Wednesday morning hinted that Twitter could be interested in moving toward a future in shareable video, possibly through Vine, the company Twitter acquired earlier this fall. So where is the company headed with video?
Ooyala now allows its customers to embed videos right within their tweets – and anticipates that some of the tweeted videos may be very Twitter-esque.
Instagram says it is removing the ability for Twitter to embed photos because it wants users to go to its own website instead of Twitter’s to see that content. Other media companies should probably also be asking themselves similar questions about their relationship with Twitter.