Twitter’s standalone #Music app hasn’t really taken off, so the company is trying again: On Thursday it launched the app on Spotify. The app lets users listen to songs that are trending on Twitter and quickly add them to existing playlists. Users can also turn entire collections from the app (“Emerging,” “Unearthed,” etc.) into new playlists. And because the Twitter app is accessible from Spotify Desktop, users can listen to entire songs (not just snippets) even if they don’t have a Spotify Premium account.
Twitter’s #music app was built in secrecy, but engineers from Spotify and Rdio were involved early on. That’s because Twitter wants its app to become the sharing layer for music subscription services.
If you’re looking for the latest video clips from your favorite sports, you might soon find them on Twitter. The social media company has solidified a deal with ESPN that will let users check out the action via Twitter video clips.
Twitter’s new music app could be a great discovery tool, if the company can figure out how to make the recommendations effective — a challenge they’ve struggled with since the beginning.