T-Mobile appears to be making some early preparations for the iPhone 6 launch this fall. It’s discounting all of the current generation iPhone models by about $50 in a move likely intended to clear inventory.
There are two big barriers to wider LTE tablet adoption: the higher cost of a slate with 4G radios and the monthly data fees necessary to connect it. T-Mobile is eliminating both obstacles.
For the last year, T-Mobile CEO John Legere has singled out AT&T as the key example of everything that’s wrong with the U.S. wireless industry. According to YouGov’s brand perception survey, consumers are listening.
At CES, T-Mobile claimed to have the fastest network in the country, but in its analysis it seems to have ignored one network entirely: Verizon’s new LTE monster.
T-Mobile is growing again, and not just from its merger with MetroPCS. With 44 million connections T-Mobile is filling out its seat in the country’s Top 4. Before too long it might even start challenging Sprint.
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Verizon CEO Lowell McAdam is watching T-Mobile’s new contract-free, subsidy-free mobile strategy closely. If consumers start biting, McAdam says Verizon is willing to shake up its own pricing and contract policies.