Sling TV strikes deal with Univision for its online TV service

Online TV streaming service Sling TV is about to get bilingual: Sling TV has struck an agreement with Univision to carry its Spanish-language broadcast and cable networks, both companies announced Monday. The deal could help Sling, which is currently in an invite-only beta test, with an audience that is most likely to cut the cord.

Under the agreement, Sling will be able to carry Univision, UniMás, Univision Deportes, Galavisión, El Rey Network, Bandamax, De Película, De Película Clásico, Telehit, Tlnovelas and FOROtv.

There’s no word yet on how Sling, which is owned and operated by Dish, is going to integrate the networks into its service. The company introduced a $20 base plan with 12 networks, including ESPN and TNT, at CES last month. In addition, it is offering a $5 kids and family bundle and a $5 news and information bundle as add-on packages. Company executives said at CES that they will launch a sports add-on package as well, and Sling TV CEO Roger Lynch actually hinted at a Spanish-language plan as well.

It’s possible that Sling could build a completely separate base package for Spanish-language viewers, or offer some of Univision’s content as an add-on package. It’s also likely that it will offer Univision Desportes as part of its sports package. I asked a Sling TV spokesperson for details, but have yet to hear back.

Regardless, adding Univision is a smart move for Sling TV. Latinos are a growing and very tech-savvy audience that is more likely to stream video online than other parts of the U.S. population. In addition, Univision viewers are extremely loyal to the network, with an executive telling the Wall Street Journal last fall that 76 percent of its viewers between the ages of 18 and 49 only watch Univision and no other network. Those viewers are least likely to pay $100 a month for an expensive, over-sized cable bundle, which is why Sling TV could succeed with a more targeted and much more affordable plan.

Here’s a first look at Sling TV:

[youtube=http://www.youtube.com/watch?v=od3yR0D-c68]

Why Hulu is doubling down on its Latino audience

How about this for localization: Hulu announced a number of new deals for Spanish-language content Tuesday morning, but it’s not about to embark on any Latin American expansion like Netflix. Instead, the site is now targeting Latinos in the U.S. with a dedicated site section.

Jason Kilar: Hulu Plus is becoming major money maker

Hulu CEO Jason Kilar thinks that Hulu Plus will bring in more than half of his company’s revenue within the next 12 months. Kilar made these predictions as part of his traditional quarterly report, which he also used to announce a content partnership with Univision.