Veodia Launches Screenjelly for Snackable Screencasts

We knew when enterprise live-casting service Veodia purchased screencasting tool ScreenToaster last month that it was already working on a product based on its acquisition’s technology. Last night, Veodia “quietly” launched Screenjelly (get it? Toast — Jelly?), a sort of snackable screencasting service.


Screenjelly is a browser-based tool that lets users create short recordings of what’s happening on their computer screens and instantly share them via Twitter, Facebook, email and other social media outlets. Veodia CEO Guillaume Cohen wrote via email:

“It differentiates from Screentoaster, which is for producing a tutorial or demo meant to be hosted on a blog or web site. Screenjelly focuses on the communication/sharing aspect, not on the ‘production’ aspect, and its interface is simpler and designed for that. Main use cases are sharing software tips, bugs, or anything on your screen that would take too long to describe via text.”

Our initial tests show that Screenjelly works as promised. I created a simple screencast, and the service automatically created a URL for me to blast out on Twitter. Unfortunately, there’s no embed feature; I can only provide a link to my amazing screencast.

Veodia Acquires ScreenToaster for Screencasting

Veodia, a live-streaming service for enterprises, announced today that it has acquired screencasting compay ScreenToaster. Terms of the deal were not disclosed.

ScreenToaster offers a free, browser-based screen capture service that allows users to record screen activity and audio without additional software or plug-in installation. According to Veodia CEO Guillaume Cohen, Veodia customers were asking for screen recordings to share product demos and how-tos.

This is Veodia’s first acquisition and will not only provide a service customers are asking for, said Cohen, but also push the company more into the consumer space. Cohen said there are new consumer services on the way that will be based on the ScreenToaster technology, but wouldn’t elaborate on what those plans were.

Paris-based ScreenToaster currently has five employees and Cohen said they are figuring out how many of them will be brought to the U.S.. ScreenToaster raised an angel round of funding in September 2008.

Veodia raised $8.3 million last year and Cohen said the company still has most of it. Veodia went through a round of layoffs earlier this year, letting “six to seven” people go.

Wistia Goes Up Against Big Video for Business

Wistia, a startup focused on providing online video services for businesses, came out of its “under the radar” mode this week. The sector it’s in has certainly gotten more crowded since the company was founded two and half years ago.
The Wistia business offering is pretty straightforward: It provides secure video hosting and sharing services that allow other companies to communicate and work together via web video. The company sees its biggest opportunities in training, marketing and collaboration (e.g., an ad agency sharing iterations of a commercial with a client).

Based in Lexington, Mass., Wistia was founded in the summer of 2006 and has taken one, undisclosed round of angel funding and currently has five employees. The company is not profitable, is not currently looking for additional funding, and has 25 customers including Cushman & Wakefield, Nestle Nutrition (s NESN) and Sonus Networks (s SONS). According to Chris Savage, Wistia CEO and co-founder the cost for the service varies, but can go as low as hundreds of dollars per month.

Wistia is up against some big competition in the “YouTube for business” space. IVT has built up an impressive roster of clients including Cisco (s CSCO), IBM (s IBM) and Ernst & Young, and offers webcasting (a service Wistia does not). Other players include Veodia, Cisco (s CSCO), and a little company called Google (s GOOG), which launched video sharing for businesses in September.

Vid-Biz: Funding, Veodia, Azuki

Brightstorm, Movidia Get Funding; Brightstorm, an online learning network for teens, gets a Series A round from KTB. (release). Movidia, maker of mobile video processors, gets $14 million in its first round, which was led by Celtic House Venture Partners and Capital E. (VentureBeat)
Sun Taps Veodia; company will use the video service as an informal internal learning tool. (release)
Azuki Breaks Down Mobile Content; company’s ClickZoom chops up content into smaller, monetizable bits. (release)
Ooyala Launches New Syndication Tool; new feature lets video content owners export videos of all sizes to YouTube, create and publish MRSS feeds, and generate Google site maps. (emailed release)
Swarmcast Launches Live Sports Product; “Swarmcast for Sports” targets a growing content category, manages blackouts and other rights restrictions. (release)
Time Warner Cable Goes Viral to Build Buzz; lets you insert photos to customize a True Hollywood Stories-type account of someone’s rise and fall from celebrity. (AdWeek)
Robert Tercek Named Oprah Winfery Network’s President of Digital Media; Tercek was previously CMO for mobile entertainment group MForma. (release)

Will Cisco Kill Veodia?

There are always two ways to look at a competitor getting into your market: It either validates what you are doing, or it could spell the end of your business, depending on the size of the competitor. With Cisco now entering the enterprise video market, you have to wonder what startups such as Veodia are thinking.

Today, Cisco announced Enterprise TV, which is a YouTube-like service for business. Companies can capture video of corporate meetings or training sessions and broadcast them live or keep them on-demand. Veodia is a small startup that offers — you guessed it — live streaming and video-on-demand services for the enterprise for things like corporate training. Both also support MPEG-4/H.264 and Flash 9.

Though Veodia has roster of clients including BEA, IBM and APC, I can’t help but feel as though Cisco is the Wal-Mart to Veodia’s small mom-and-pop shop. But I talked and emailed with Veodia CEO Guillaume Cohen this morning, and he didn’t seem too worried.

Read More about Will Cisco Kill Veodia?

Vid-Biz: Veodia, CNNMoney, iJustine

Veodia Raises $8.3 Million; enterprise white-label video provider (previous coverage) gets Series A from Clearstone Venture Partners, the D. E. Shaw group and an angel group led by iParadigms chairman Steven Berger. (emailed release)

Financial Web Video Shows Booming; delivered 14.6 million streams in March; Yahoo Tech Ticker pulling in 150,000 to 230,000 unique viewers a day. (MediaWee)

Carson Daly Creating Daily Web Show About UGC; The Really Big Internet Show will cover the most buzzed about original videos of the day, hosted by iJustine. (Variety)

Social Networking Comes to VOD; SeaChange’s new Axiom On Demand 5.0 lets customers manage and share their on-demand viewing. (Broadcasting and Cable)

No Microsoft Conspiracy Against YouTube; a mistake, not malice, had Messenger IM blocking YouTube links from being sent over the weekend. (paidContent)

Film Site The Auteurs Holding Contest at Cannes; company handing out Flip cameras for hopefuls to make a three minute film; winner gets $10,000. (TechCrunch)

aniBoom to Animate Games; company will create animated videos based on mobile phone games by I-play for online, television and mobile. (VentureBeat)