What Google was thinking when redesigning the new Google+

Google’s reworking of its social network, Google+ shows that the company has started to marry data with design and craft new experiences. Will that be enough to turn you and I into active participants? Who, knows, I am just happy it doesn’t look like Facebook.

Google scrambles to fix Events after celebs yelp

Despite the “Google+ is a ghost town” mantra, a number of high-profile people are active users. They also yelp when they’re unhappy and when Google+ Events went live, flooding feeds, that’s what some of them did — drawing attention to a launch for all the wrong reasons.

Google+ gets new iPhone app, Android next

Google has rolled out a significant update to its Google+ iPhone app that comes with an interesting approach towards mobile platforms: This time around, iOS is getting to experience the UI changes first. An update to the Google+ Android app is planed for the coming weeks.

Google+ redesign foreshadows app platform

Google gave its Google+ platform a significant facial lift Wednesday morning, simplifying access to some of its core functions with a new sidebar. Right now, it only hosts a half dozen Google+ shortcuts, but eventually, it could be come a launchpad for third-party apps.

Today in Social

Consensus is that Google won’t be making any big social media announcements next week at its developer conference. All ThingsD is a bit surprised, considering that social chief Vic Gundotra is usually a big factor at the conference. Google’s missed an imaginary deadline, and may be superstitious or at least wary of setting expectations too high. There will be an intro presentation for publishers on how to useĀ  Google +1 – Google’s equivalent of the Facebook Like button. I agree with Danny Sullivan that +1 might get some traction due to its potential to affect search rankings: that’s as big a “bribe” for publishers as Like traffic. Still, next week Google’s social TV efforts may not even get more than a whisper. What is Google’s social game plan? Certainly this explains nothing.

Slide, Vic Gundotra & The Un-Social Reality of Google

Google will do just about anything to get social. Like spend $200 million on Slide, a head-scratcher of a deal that shows Google not only has no idea what to do about social, it actually lacks the imagination to even think of anything worthwhile.

Google’s Social Czar Is Vic Gundotra

Vic Gundotra, who as Google VP of engineering was been responsible for areas of the company’s mobile and developer relations, has been charged with leading the company’s efforts on social, TechCrunch reports this morning and I’ve heard as well independently.

Google’s Apple Complex on Display at I/O

The claws were out at Google I/O today, where Google VP engineering Vic Gundotra gave his best Steve Jobs impression — by which I mean, an on-stage presentation of new launches that featured ample use of passive-aggressive jabs, delivered to a rapt and supportive audience.