According to an internal memo from founder Jonah Peretti, BuzzFeed has tripled its traffic in a year, has more than 300 employees, is profitable and plans to invest in breaking news and investigative journalism.
Social platforms like YouTube have become a rich source of “citizen journalism” about breaking news events, but media outlets don’t always provide credit. Mark Little of Storyful wants to try and change that with a public license for video news.
BuzzFeed has become the poster child for what some call sponsored content or “native advertising,” but despite the skills of founder Jonah Peretti, the secret to making ads go viral is not quite as simple as it appears to be.
The viral video of a nine-year-old boy who built a magical arcade out of cardboard at his father’s auto-parts business in Los Angeles has a lot to say about the spirit of entrepreneurship and creativity that fuels much of what we write about at GigaOM.
Megaupload sued Universal Music in federal court today, alleging that the music label is trying to censor a promotional video for the file hoster through bogus take-down notices. However, Universal said that some of the artists depicted in the video never consented to it.
Kik is a cross-platform chat application that has gone from zero users to almost 2 million in three weeks. But some users aren’t happy with the way the company has achieved that viral growth, and Kik’s CEO says it is changing the way the app works.
BuzzFeed, which tracks online topics that have gone viral, is offering a version of the analytics dashboard that the site uses to monitor the spread of these Internet “memes” to any website, brand or publisher that wants to track the popularity of their online content.
Everyone who produces content online wants to see it “go viral.” So how does that happen? Jonah Peretti, CEO of viral-media aggregator BuzzFeed and co-founder of The Huffington Post, says the secret is catering to that elusive group known as the “Bored at Work” network.
Scribd just emailed us to let us know that today’s California Proposition 8 ruling is the most viral document in the history of the site. The document is currently receiving more than 1,000 reads per second, with nearly 150,000 total readsan hour after the ruling.
One of the hottest viral videos of the last couple of days shows a man in a neoprene suit on a DIY waterslide, flying 115 feet and then landing safely in a kiddie pool. It’s accumulated more than 1.4 million views since it got uploaded to YouTube last week, and reactions were all over the place, ranging from dropped jaws to sheer amazement to a more cynical, “Nah, this can’t be real.”
And, after a bit of investigating, we’ve verified that it indeed wasn’t. The video was a carefully crafted viral ad for Microsoft’s (s MSFT) Office
suite Project 2007, and the production of the clip involved, among other things, a stuntman, a lot of editing, and a long piece of rope. Read on for more details about the campaign as well as an exclusive snippet of unedited video from the waterslide shoot.
Read More about The Megawoosh Waterslide Viral: How It Was Really Done