Veoh Quits Viral; Should Portals Make Content?

Veoh last week discontinued Viral, its original video show, by laying off host Sunny Gault. Gault was the only member of the cast and crew who was a full-time employee, the company told NewTeeVee. The show’s final episode is embedded below:

Viral, which debuted in November 2006, looked at the world of online video from the inside, with Gault interviewing web video creators and tool makers. We’d run into her at many a conference and done a couple interviews on the show. But the show never actually went viral itself, said Veoh spokesperson Gaude Paez, only surging into the thousands of views when it was featured on the Veoh homepage, which until earlier this year auto-played a featured video whenever someone loaded it.

“Now it’s probably averaging maybe less than 100, to around 700 views — so not a whole lot of traction,” she said. “It wasn’t getting as much viewership without the promotion.”

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Karina’s Capsule: Juntoons

Juntoons: the latest entry into the new frontier of semi-surreptitious online movie marketing, or legit fan fiction? Thrillingly weird mashup of sex ed and Adult Swim, or questionable propaganda designed to cover Fox Searchlight’s butt for releasing a film that implicitly condones unsafe teen sex?

I wish I knew the answers to those questions. After watching the eight Juntoons currently online, here’s what I can tell you: They’re a series of animated shorts produced for and distributed solely on YouTube and MySpace, incorporating recognizable characters, themes and narrative strands from the hugely hyped teen sex dramedy Juno. The Juntoons have been released into the world with no visible studio branding or direct link to the movie or distributor’s web site, but they seem way too slick to be the work of an actual fan of the film — especially considering that the movie has been in theaters for less than two weeks, and on less than 50 screens across a handful of cities.

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