Two can play at that game, Walmart: Target may have an MVNO in the works

Retailer Target(s tgt) could soon counter Walmart’s long-running Family Mobile service(s wmt) with a virtual cellular service of its own. According to Droid Life, this weekend Target plans to launch a mobile virtual network operator (MVNO) named BrightSpot using T-Mobile’s(s tmus) voice and data networks.

BrightSpot would sell SIM cards and phones in Target stores and would offer unlimited voice and text plans for $35 a month with data plans costing extra, according to Droid Life’s unnamed sources. What makes BrightSpot special to Target? Well, apparently customer loyalty is linked to in-store rewards: For ever six months you’re a BrightSpot customer you’ll get a $25 Target gift card.