Battle for Mobile TV Standards?

My story on Qualcomm, The Next Monopoly, has only just hit the stands and already I need to update the information. According to reports coming from 3GSM, Qualcomm’s MediaFLO mobile TV technology is all set to take on the European DVB-H (Digital Video Broadcast-Handheld) and T-DMB (Terrestrial-Digital Mobile Broadcast) specs. One of the key points I make about Qualcomm in the feature is how they abide to the mantra: love thy carrier, and how that’s helped them become a gigantic force in wireless world.

Jeffery Lorbeck, vice president and general manager for MediaFLO at Qualcomm, told EE Times that MediaFLO is getting interest from European carriers, and the company is now working on ways to submit its technology to standards organizations and hopefully get it approved as an international spec. Omar Javaid, senior director of international business for MediaFLO, said, “We have global ambitions.” Javid called competing DVB-H and T-DMB technologies “not bad” for bringing TV to mobiles, but added, “Those other technologies are mobile extensions of existing terrestrial standards. They carry legacies. They have issues with power, mobility and air interfaces.”

Just as an aside, these were the same arguments they made when making a case for CDMA over GSM. Look what happened!