Evolve or go extinct: The future of work

I will be co-presenting with Bob Zukis, the CEO of Bloomfire and author of Social Inc., for a webinar Thursday 21 August 2014 from 12pm to 1pm Eastern Time. We will be talking about the skills, tools, and practices that individuals and organizations should be evaluating to get out ahead of the changes in business, and the economy. Register here.

We will touch on topics like these:

  • What do high-performing teams and individuals do differently?
  • How can innovation be accelerated?
  • What in the new way of work requires new tools?
  • How can businesses leverage the ‘wisdom of crowds’ — employees, customers, partners and the marketplace — to improve products and services.

We’ll be offering three recommendations that companies can act on now to confront a drastically changing future of work. Register here and receive new GigaOm Research entitled, “Future of Work: Collaboration and the Trust of Teams” by David Coleman, GigaOm analyst, and Managing Director, Collaborative Strategies.

Bob Zukis, Bloomfire CEO

Bob Zukis Headshot 2013Bob is a social business leader with decades of experience leading, managing and growing startups and multi-country business services and software companies across four continents and 20 countries. He was previously a PwC advisory partner and held executive positions as CEO and president of PwC Unifi KK Networks and managing partner for Asia Pacific Global HR Solutions. Bob currently serves as senior fellow with the Conference Board and is author of the new best-selling book Social, Inc.


7 Tips for Producing Winning Webinars

I spent the last week attending webinars. The topics were compelling enough that I carved out an hour at a time to attend. Each webinar used different technology solutions, and they were all “interactive” via emailed or IM’ed questions. Every single one of them was awful.

10 Distance Learning Opportunities Through Webinars

I’m a firm believer in the adage “you get what you pay for.” However, I also can’t deny the incredible value being put out onto the Internet for free by some very talented people. With the decreasing costs of web conferencing software from the likes of Calliflower, DimDim, PalBee and Rondee, offering webinars has never been easier or more affordable. Webinars these days can include audio, video and slide presentations, some with audience participation, and be either live or on-demand.

In order to showcase their apps and services, many of these web conferencing companies offer free or affordable webinars on a variety of business topics to lure in new customers. Additionally, some companies hold free webinars to showcase their expertise. Either way, there are more and more free webinars offered every day. You can use them to gain knowledge from credible consultants, authors and other experts. Read More about 10 Distance Learning Opportunities Through Webinars

Dimdim Launches Webinar Edition

Dimdim is an easy-to-use, competitively priced open-source web conferencing app that we’ve covered previously here on WebWorkerDaily. Today, Dimdim announced the launch of Dimdim Webinar Edition, which allows for larger web conferences with up to 1,000 attendees.
Dimdim Webinar is very easy to use for attendees, as unlike other web conferencing products, you don’t need to sign up or install any software or plugins to join a conference. Hosts also don’t need to install any software, and they get access to an impressive array of features including screen-sharing, web site co-browsing, webcam video, text chat, audio and whiteboard tools. You can customize the look and feel of the webinar to match your corporate branding. Hosts can record webinars and get access to an analytics package for tracking who attended and how they interacted during the event. The app feels quite quick in use; joining an event is fast, and switching between presentations is snappy.  Read More about Dimdim Launches Webinar Edition

Interest in BlackBerry Rises, iPhone Levels, G1 Wanes

Compete offers some interesting mobile device analysis on their blog today; they offer web analytics services akin to Alexa, Quantcast, and Google’s Analytics products. Today, Compete is looking at the web traffic to mobile handset landing sites. That makes sense, because a sizable portion of consumer handset purchase decisions are driven by factors outside of a carrier’s brick-and-mortar store. Information on the different handsets, features and services are readily available on mobile device product pages and that’s what Compete is zooming in on.
Read More about Interest in BlackBerry Rises, iPhone Levels, G1 Wanes

My 8 Commandments for Marketing Your Startup

I’m one of the co-founders of two-year-old startup Marketo, a marketing automation company serving B2B companies. I’m also VP of marketing, meaning I’m under constant pressure to take Marketo’s own messaging to new heights. After all, if we can’t market ourselves like a world-class company — and make it look easy — why would customers ask us to help them do it?

The challenge: How to do all this with a limited budget and limited resources. At Marketo, we’ve had our share of ups and downs, but I’ve learned important rules about how to be a better marketer that I think will help you, too.

The 8 Commandments of Startup Marketing

1. Use free distribution. Our early goal was to extend as many online tentacles as possible so anyone searching for a solution like ours would “come across” us. Since we didn’t have a lot of money, we focused on low-cost tactics like my blog and search engine optimization. This helped us generate search rankings and free site traffic.

Read More about My 8 Commandments for Marketing Your Startup