It’s that time of the year again: YouTube (S GOOG) stars like Freddie Wong, Toby Turner, Daily Grace, Mystery Guitar Man, Tyler Ward and a number of others are coming together Thursday night at 6pm P.T. for the site’s second annual Tube-A-Thon, a telethon-style live event that aims to raise money for charity. Just like last year, the event is going to be hosted by What’s Trending’s Shira Lazar, but this time around, it’s live streamed from YouTube’s Los Angeles studio space, which has been home to a growing number of live events this year, including YouTube’s first music awards show.
Thought there was no money in producing original content for YouTube’s audience? The folks at Bedrocket Entertainment beg to differ — and just invested in What’s Trending.
What’s Trending originally set out to be a weekly highlight of Internet memes and pop culture for CBS News, but a single tweeted shattered those dreams. Now, it’s trying to reinvent itself as a kind of trend barometer for YouTube videos.
There are many shows which claim to be “talk shows for the Internet,” but there’s only one weekly hour-long celebration of what’s popular online. And What’s Trending is determined to continue covering web culture while also attempting to grow into a full-fledged media brand.