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Old GigaOm

A repository of old GigaOm and paidContent posts

Tag: WPP

Why the mega merger of advertising giants Omnicom & Publicis impacts tech business

on July 28, 2013

Publicis Groupe of Paris and Omnicom of New York are merging to create world’s biggest advertising group. The deal is as much influenced by technology as it will influence the technology landscape as media, content and technology continue to become even more enmeshed.

Twitter expands its advertising ambitions with WPP global partnership

on June 6, 2013

Twitter has signed another global partnership with one of the world’s largest advertising firms, aimed at allowing the company’s clients to target their ads to specific Twitter users based on their behavior on the network.

Nielsen, GroupM To Develop New Ratings Tool

on March 19, 2012

As more people watch TV content on something other than TV, ad firms and their clients are eager for a tool that lets them analyze the succe…

Cratering Search & Display Sectors Drove U.S. Ad Market Into Decline in Q4

on March 12, 2012

Driven down by big fourth-quarter declines in digital advertising, the total U.S. ad market grew only 0.8 percent for all of 2011, a report…

RIM In Trouble In Europe? Not In The UK, It Claims

Ingrid Lunden on January 30, 2012

RIM (NSDQ: RIMM) is taking a beating at the moment from handset makers like Apple (NSDQ: AAPL) and Samsung, which have eaten into a smartpho…

Kantar: Apple Back On Top As Bestselling Smartphone In The U.S.

Ingrid Lunden on January 25, 2012

Considering the staggering results reported by Apple (NSDQ: AAPL) last night, this should come as little surprise: the company’s iPhone is b…

WPP: Another Move Into Asia Pac, Buys A Stake In Australia’s DTDigital

Ingrid Lunden on January 18, 2012

Another day, and another big digital investment from the world’s largest advertising firm. WPP subsidiary Ogilvy has taken a 33.3 percent st…

WPP’s Kantar Buying China’s CIC For Social Media Market Research

on January 17, 2012

The world’s biggest advertising firm is making yet another acquisition at the intersection of its two targeted growth areas – digital and em…

WPP Re-Invests In Chinese Video Game Ads Company

on November 14, 2011

WPP and Revolution Capital are making a second investment in InGameAdvertising, the Shanghai-based Chinese in-game advertising network.

WPP Downgrades Its Growth Forecast

Mark Sweney, <a href="http://www.mediaguardian.co.uk">MediaGuardian</a> on October 28, 2011

Sir Martin Sorrell’s WPP has slashed its full-year growth forecast to 5%, after reporting organic revenue growth of 4.7% in the third quarte…

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