The fact that we all have technology at our fingertips has caused a disintermediation within traditional commerce, and significant disruption for retailers big and small. Innovation is no longer an option. Rather, it is paramount to survival.
EBay said it’s buying up the rest of e-commerce platform Magento in a bid to build a broader commerce operating system that spans online, mobile, social and local. EBay is looking to be the go-to resource for online and offline retailers, helping connect them to consumers.