Engagement Wars: To Pull Users Back, Apps Push Notifications

With recent mobile app store changes forcing developers to emphasize more engagement in their apps, it’s highlighting the importance of push notifications, which can be key tools in retaining users and keeping them involved in an app.

Location Data Gives Companies Eyes On Rivals

Companies will increasingly use location data to find when a consumer is at a rival’s location, giving the company important insight about consumer habits, the effectiveness of the company’s marketing efforts and options to reach out to a consumer when shopping with a competitor.

Beyond the Check-In, the Era of Persistent Location Beckons

Check-ins have given consumers a glimpse of the power of location and the deals they unlock. But there’s another world awaiting as mobile users learn to appreciate the era of “persistent location,” in which a user’s location is passively used to deliver them relevant information