YouTube is spending more money on original content
YouTube is once again investing in original content. But this time around, it is focusing on producers who are already successful on the site.
How do YouTubers fit into YouTube’s “Google Preferred” plans?
In preparation for next week’s NewFronts, YouTube has developed a new initiative to showcase the top five percent of channels for advertisers. But how much YouTube-born talent is going to be considered “Google Preferred”?
Internet Icon Season 2 finale finds the two qualities that make a YouTube star
The live finale of YOMYOMF’s “Internet Icon” wasn’t just a celebration of another successful season for the reality show — it was also an affirmation of what qualities currently matter most on YouTube.
Should YouTube stars forget about CPMs, sell handbags instead?
There’s no denying that many creators are making a profit from their content — but the launch of a new Pinterest-style site curating YouTubers’ favorite things is a reminder of how important non-Adsense-related revenue streams are.
We asked the experts: How do you do YouTube?
Everyone uses YouTube, but how exactly do people discover new videos? We asked both web video professionals like Amy Pham and Zadi Diaz as well as your average 12 year old girl to find out.
YouTube boy makes good: Michael Buckley wins Live With Kelly challenge
YouTube star Michael Buckley has emerged triumphant in the Live With Kelly co-host challenge, winning the grand prize during last Friday’s broadcast. That’s right: At least for next Tuesday, What the Buck is the new Regis.
VidCon 2012: love, respect and double rainbows
Vidcon serves as a real-time, real life reminder of the vibrant community that cares about online video — a community born in comment threads, response videos, retweets and subscriptions. It’s a young community. It’s a very specific community. But it’s impossible to ignore.
YouTubers bring audience to Ford-sponsored NBC reality series
Think reality TV is saturated with product placement? Meet Escape Routes, which uses large amounts of screen time to sell you on the Ford Escape. But there is some interesting digital innovation involved — in the structure of the show and in the casting.